Story
Benoit Rouan
As a kid, he loved playing with Lego. Now, he gets to build in his professional life too. Meet Benoit Rouan, Country Manager France.
Can you tell us about yourself?
“My name is Benoit Rouan, I just turned 50, and live in Paris. I am originally from Toulouse in the South of France and I also lived in New York for a long time. In Brooklyn.”
“I have always been passionate about building things. As a kid I loved playing with Lego, and I actually still have a Lego collection at home. I also enjoy woodwork. And now with Bulsink, I get to build in my professional life too.”
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“In the same way we help Dutch brands succeed in the French market, we can also support French brands with their international ambitions.”
- Benoit Rouan
What does your role as Country Manager entail, and what do you enjoy most about your work?
“As Country Manager, I am the link between Bulsink’s head office in the Netherlands and our team in Paris. I support our French colleagues so they can do their work in the best and most efficient way. Another part of my role is attracting new French clients. Bulsink opened a Paris office to help Dutch brands like Basic-Fit and Rituals realise their international ambitions. Strengthened by this success, our own ambition goes further; we also want to find and serve French clients.”
“What I enjoy most is the variety in my work. One moment I am talking to a client, the next I am out in the field helping my colleagues think something through. Friday, I focus on marketing. Week after, I will be reaching out to potential new customers. It’s a bit like being an entrepreneur.”
What is Bulsink offering to French clients with building plans?
“In the same way we help Dutch brands succeed in foreign markets, we can also support French brands with their international ambitions.”
“Even with projects rooted in France, there’s often an international mix – an Italian architect, materials from Poland, or a site to develop in Luxembourg. That’s the reality of our industry. Our team is well positioned to bridge those worlds, as we combine an international mindset with solid understanding of local rules and regulations.”
“In France, we are a tight-knit team, which makes us lean and flexible. At the same time, we can always rely on the support of our headquarters, which includes a big design department, among others.”
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“Being brand-conscious means we are right there with you. We understand your brand and what it stands for.”
CORE VALUES
Which of Bulsink's B.U.I.L.D. core values best describes you and why?
“That would be ‘B’ for Brand-conscious. I spent 15 years in the restaurant business. That’s all about service. And that is what we do at Bulsink as well: we serve our customers. Being brand-conscious means we are right there with you. We understand your brand and what it stands for.”
