The inspiration

Bulsink realised Shoeby’s new concept store in Enschede. The Dutch retailer developed a store concept inspired by Carrie Bradshaw’s iconic walk-in closet from Sex and the City: a place where fashion, styling and personal attention come together.

With this concept, Shoeby responds to a changing world in which customers increasingly value genuine attention, convenience and moments to consciously unwind. The store has therefore been designed as an environment where customers are taken care of, can browse at ease and work with a personal stylist to find a look that makes them feel confident and good.

An interactive closet concept

The store is divided into four closet rooms. At the centre of the space is the fitting room area, surrounded by a large round bench where friends or family can watch along and give feedback. Special rating signs were developed for this purpose, turning the fitting experience into a playful and interactive part of the retail experience.

The styling service also plays an important role. Customers can receive support from a personal stylist, with or without an appointment. A styling trolley filled with accessories helps complete each outfit on the spot. While the stylist selects new combinations, customers can relax in a robe and slippers. This turns shopping into more than just fitting and buying: it becomes a personal experience.

Turnkey delivery

Bulsink translated Shoeby’s vision into a high-quality turnkey delivery. From engineering to realisation, the focus was on speed, precision and quality. Every part of the concept had to work both visually and practically, ensuring the store was ready from the moment of handover to bring the new Shoeby experience to life.

The result is a distinctive retail environment in which Shoeby’s brand vision has been made visible and tangible: carefully developed and seamlessly realised.

Want to discover more of our exciting retail projects? Visit the Bulsink Retail Cases and get inspired!

Find out more