New retail formula
‘An amazingly exciting project.’ Thanks to its prime location, Lijnbaan Rotterdam is T-Mobile’s flagship store in the Netherlands. And therefore perfect for launching a new retail formula. The retail store was given virtual shape even before the major refurbishment in 2022 with the help of 3D imagery and VR technology. In this video, some of the T-Mobile staff who worked on the project talk about its progress and about the collaboration with Bulsink.