Stella is the largest e-bike specialist in the Netherlands. Its concept is based on direct-to-consumer sales and service, through a national network of Test Centers and Service Centers. Especially in Stella’s Test Centers, everything is about experience.

Prior to construction, we modelled all elements in 3D and discussed them during a VR session. In this case, it resulted in enlarging the facade signing. Rather in the design phase than afterwards!

By investing time in modelling, we spent less time building. Thanks to a good preparation, the realization phase of this project only took us two weeks.


The option of trying before buying your e-bike is an essential step in Stella’s customer journey. By creating the right setting in Stella’s Test Centers, we contribute to the desired brand experience.

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