House
of
Rituals
In October 2020, the House of Rituals opened the first two of its four floors in the centre of Amsterdam. This is not the usual kind of Rituals store of 80 square metres, but a four-storey department store of 3,000 m2 featuring a restaurant as well as a “body spa” and a “mind spa”, where visitors can immerse themselves fully in everything the brand signifies.
In a video recorded during the construction project, Raymond Cloosterman (founder and CEO) and Richard Lems (the Format and Design Director), explain how they imagine the House of Rituals to be, what is involved in the achieving such a dream, and why Rituals has already been working with Bulsink for more than 15 years.